Food industries in our society today have changed quite drastically from the way that they used to be. One major reason was by switching their target from the population as a whole to particularly the young minds of children. An entire industry practically arose just to mold the young minds of children to crave the products that these companies were advertising and selling. By doing so, the parents were cast the role of "financier" of these newly fabricated wants.
One recent example of this new technique can be found in the advertising done by General Mills Incorporated. Their commercials, targeted at children, involving the sugary, delicious, yet extremely unhealthy breakfast cereals reel kids in every time that the bright colors flash on their TV screens. The General Mills company is soon planning to launch a new campaign that concerns the health benefits of eating breakfast cereals. This advertising attempt involves the debate over who's responsible for the nation's obesity epidemic, especially in children. Criticism due to the heavy marketing to children by General Mills, Kraft, and other food companies prompted Kraft to stop advertising some of its sweetest cereals to kids. However, General Mills has the completely opposite viewpoint on the subject. They believe that by playing up the benefits through ads on popular children's programs this can portray itself as part of the problem. But which side is the "right" side of the argument? Which viewpoint do you agree with?
Dear D MASS,
ReplyDeleteThis is an awesome post. It is also really interesting. Thank you so much for posting this.
From,
Benjy